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Item Information   Holdings       More by this author     Freedman, Jeri, author.     Subjects     Data mining -- Economic aspects -- Juvenile literature.     Privacy -- Juvenile literature.     Consumers -- Research. -- Juvenile literature.     Browse Catalog     by author:      Freedman, Jeri, author.       by title:      When companies spy o...         MARC Display

When companies spy on you : corporate data mining and big business / Jeri Freedman. by Freedman, Jeri, author. New York : Cavendish Square, 2018 Series:  Spying, surveillance, and privacy in the 21st century. Description:  112 pages : color illustrations ; 24 cm. Edition:  First edition Contents:  Data mining and big business -- The usefulness of data mining -- The disadvantages of data mining -- What the future holds -- Data mining timeline -- Glossary -- Further information -- Bibilography -- Index -- About the author. Summary:  Businesses used to contact buyers by placing advertisements in newspapers, magazines, and on television and radio. Now they monitor your online shopping and product browsing habits. This book looks as the ways businesses spy on patrons, examines the reasons the marketplace has changed, argues the pros and cons of keeping tabs on cyber shoppers, and outlines the advantages corporate mining gives to larger companies.   Copy/Holding information Location Collection Call No. Copy Status   Calmar Campus Library Circulation Stacks (Calmar) 338.4 Fre 2018 Checked In Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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