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Northeast Iowa Community College
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Einstein, Mara. author.
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Advertising -- History.
Internet advertising -- History.
Subliminal advertising -- History.
Viral marketing -- History.
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Einstein, Mara. author.
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Black ops advertisin...
MARC Display
Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mara Einstein.
by
Einstein, Mara. author.
New York : OR Books, [2016]
Description:
244 pages ; 19 cm
Summary:
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
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Peosta Library
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659.109 Ein
2016
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