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Item Information   Holdings       More by this author     Gallagher, Billy, author.     Subjects     Snap Inc.     Snap Inc.     Snap Inc.     Snapchat (Electronic resource)     Snapchat (Electronic resource)     Internet industry -- United States     Businesspeople -- United States     Entrepreneurship -- United States     Entrepreneurship -- United States     Biography & Autobiography -- Business.     BUSINESS & ECONOMICS -- Industries -- Computer Industry.     Computers -- Social aspects.     Businesspeople     Entrepreneurship     Internet industry     Internet industry -- United States     Businesspeople     Entrepreneurship -- United States     Businesspeople -- United States     Internet industry -- United States     United States     Browse Catalog     by author:      Gallagher, Billy, author.       by title:      How to turn down a b...         MARC Display

How to turn down a billion dollars : the Snapchat story / Billy Gallagher. by Gallagher, Billy, author. New York : St. Martin's Press, 2018. Description:  xv, 287 pages, 8 pages of plates : illustrations ; 25 cm Edition:  First edition. Contents:  Part 1: An Evan Spiegel Production. Rush -- Future freshman -- Million-dollar idea -- The other startup -- Lawsuit possible -- The fight -- Snapchat -- Sexting -- Betrayal -- A not-so-innocent toy -- Poked -- Reggie's return -- The phenomenon -- Stories -- How to turn down three billion dollars -- Happy New Year! -- Part II: Toys are preludes to serious ideas. Hangover -- The more personal computer -- Snapchat everywhere -- Goodbye Reggie -- Snapchat Live! -- "We need to make money" -- Blank space -- Discover -- Major [key] -- Keeping secrets -- Evan's empire -- The road to IPO -- The new TV -- Discover falters -- Fear and loathing in Menlo Park -- Snap Inc. -- Spectacles. Summary:  The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In the tradition of great business narratives, this book offers the definitive account of a company whose goal is no less than to remake the future of entertainment. The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat developed from a simple wish for disappearing pictures as Stanford junior Reggie Brown nursed regrets about photos he had sent. After an epic feud between best friends, Brown lost his stake in the company, while Spiegel has gone on to make a name for himself as a visionary--if ruthless--CEO worth billions, linked to celebrities like Taylor Swift and his wife, Miranda Kerr. A fellow Stanford undergrad and fraternity brother of the company's founding trio, Gallagher has covered Snapchat from the start. He brings unique access to a company Bloomberg Business called "a cipher in the Silicon Valley technology community." Gallagher offers insight into challenges Snapchat faces as it transitions from a playful app to one of the tech industry's preeminent public companies. In the tradition of great business narratives,How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.   Copy/Holding information Location Collection Call No. Copy Status   Calmar Campus Library Circulation Stacks (Calmar) 384.3 Gal 2018 Checked In Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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