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Item Information   Holdings       More by this author     McCulloch, Gretchen, author.     Subjects     Language and the Internet.     English language -- 21st century.     Social media -- Semiotics.     Social Science -- Popular Culture.     BUSINESS & ECONOMICS / Business Communication / General.     LANGUAGE ARTS & DISCIPLINES / Linguistics / General     Language and the Internet.     Browse Catalog     by author:      McCulloch, Gretchen, author.       by title:      Because internet : u...         MARC Display

Because internet : understanding the new rules of language / Gretchen McCulloch. by McCulloch, Gretchen, author. New York, NY : Riverhead Books, 2019. Description:  326 pages : illustrations ; 24 cm Contents:  Informal writing -- Language and society -- Internet people -- Typographical tone of voice -- Emoji and other internet gestures -- How conversations change -- Memes and internet culture -- A new metaphor. Summary:  "A linguistically informed look at how our digital world is transforming the English language. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are"---Provided by publisher. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Linguistically inventive online communities spread new slang and jargon with dizzying speed. Social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. -- adapted from jacket   Copy/Holding information Location Collection Call No. Copy Status   Calmar Campus Library Circulation Stacks (Calmar) 302.231 McC 2019 Checked In Add Copy to MyList Peosta Library Circulation Stacks 302.231 McC 2019 Checked In Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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