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Calmar New Materials

Peosta New Materials

University of Nike : how corporate cash bought American higher education / Joshua Hunt.

by Hunt, Joshua, author.

Brooklyn : Melville House, [2018]

ix, 291 pages ; 24 cm

TrackTown, U.S.A. -- Outside money -- We don't make shoes -- Severed ties -- Industrial education -- A different way of doing things -- We'll market you in ways no one ever imagined -- The world thinks of us as a sports franchise -- Public interest -- Rinse and repeat.

"The dramatic expose of how the University of Oregon sold its soul to Nike--and what that means for the future of academics and college sports. In the world of college sports, winning means big dollars. But that money often comes at a cost. University of Nike explores the University of Oregon's complex relationship with its corporate partner, Nike, and how the arrangement has undermined the school's academic integrity, transparency, and campus culture. Through tenacious reporting and riveting storytelling, The University of Nike investigates how learning in Oregon, and America more generally, has come so thoroughly and openly under the sway of private, for-profit interests"---Provided by publisher.

"In the world of college sports, winning means big dollars. But that money often comes at a cost. University of Nike explores the University of Oregon's complex relationship with its corporate partner, Nike, and how the arrangement has undermined the school's academic integrity, transparency, and campus culture. Through tenacious reporting and riveting storytelling, The University of Nike investigates how learning in Oregon, and America more generally, has come so thoroughly and openly under the sway of private, for-profit interests"---Provided by publisher.

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