Click here for NICC Library Webpage
Login
My List - 0
Help
Search
My Account
ID Information
Calmar New Materials
Peosta New Materials
Advanced
Alphabetical
Basic
History
Search:
General Keyword
Title Keyword
Author Keyword
Subject Keyword
ISBN/ISSN Exact Match
ISBN/ISSN Browse
Serial Title Browse
Title Alphabetical
Subject Alphabetical
Author Alphabetical
Alphabetical Series
Barcode
Bib No.
Journal/Newspaper Title Browse
Series Keyword
Refine Search
> You're searching:
Northeast Iowa Community College
Item Information
Holdings
More by this author
Hindman, Matthew Scott, author.
Subjects
Internet -- Economic aspects.
Internet -- Political aspects -- United States.
Internet -- Economic aspects.
Internet -- Political aspects.
United States
Browse Catalog
by author:
Hindman, Matthew Scott, author.
by title:
The internet trap : ...
MARC Display
The internet trap : how the digital economy builds monopolies and undermines democracy / Matthew Hindman.
by
Hindman, Matthew Scott, author.
Princeton, New Jersey : Princeton University Press, [2018]
Description:
xii, 240 pages : illustrations ; 25 cm
Contents:
Rethinking the attention economy -- A tilted playing field -- The political economy of personalization -- The economic geography of cyberspace -- The dynamics of web traffic -- Less of the same: online local news -- Making new stickier -- The "nature" of the internet.
Summary:
The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online―and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else―and reveals what small players can do to survive in a game that is rigged against them. Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences―it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy. The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.
Copy/Holding information
Location
Collection
Call No.
Copy
Status
Peosta Library
Circulation Stacks
303.4833 Hin
2018
Checked In
Add Copy to MyList
Format:
HTML
Plain text
Delimited
Subject:
Email to:
Horizon Information Portal 3.25_9807
© 2001-2013
SirsiDynix
All rights reserved.